Chapter 337 - 337 61 Candidate Selection
Chapter 337 - 337 61 Candidate Selection
?Chapter 337: Chapter 61 Candidate Selection Chapter 337: Chapter 61 Candidate Selection “Do you know, Crow, this is good news,” Adrian slowed down the car while on the phone, not wanting to become a cautionary example of someone who gets into an accident while calling and driving.
“It’s inevitable, after all, they are different from us. But that will take a long time. If we play our cards right, making them like Japan isn’t out of the question. Alright, let’s leave it at that and let Paramount handle the communication. We’ll observe for a while and finish up what we have on our hands first,” Adrian continued, then hung up the phone after the other party finished speaking.
“Chinese market…” He watched the road ahead, contemplating for a long while, and then chuckled softly before stepping on the gas.
Adrian had previously discussed with Claude the possibility of setting up an overseas distribution channel by opening up China’s film market. At that time, the company wasn’t big and lacked the time and resources for this venture, plus other considerations soon arose, so the plan was shelved. Later, after AC Media got a seat on Viacom’s board by involving themselves in its acquisition of Paramount, they formed an indirect relationship with Paramount, which was always looking to expand into foreign markets—actually, all seven major film companies were doing this, but with different progress levels—especially in Asia. Following the Soviet Union’s demise, Eastern Europe’s market opened up completely, instantly boosting global box office revenues; the potential of China’s 1.1 billion people was undeniable.
Thus, Adrian and his colleagues were more than happy to ride the tailwinds. Several of their blockbuster movies from the past year were gradually making their way into Chinese cinemas, undoubtedly about to set off a Hollywood frenzy. As for what would happen in the future, Adrian had no concerns at all. Despite what he had said to Claude earlier, conquering China as they had done in Eastern Europe or Japan was virtually impossible due to the significant cultural differences.
In his past life, although he had mocked certain decisions with friends and colleagues over drinks, upon reflection, he realized that despite doing many incomprehensible and annoying things—amateurs leading professionals exists everywhere—they effectively protected China’s domestic market. If China were as open as Japan and Eastern Europe, its film industry would have been doomed long ago. Even Japan and South Korea looked for ways to restrict foreign films, and how could a major power like China hand over all its propaganda tools to others? The United States also had regulations preventing non-citizens from buying broadcast companies.
However, the impact to come in the next few years was inevitable. While Chinese cinema had its merits in pacing, shots, imagery, and storytelling, compared to Hollywood’s mature system, it still fell short, especially with the exceptional movies Hollywood produced in the ’90s. Chinese cinema would inevitably need to wait until after the year 2000 to recover.
Adrian didn’t mind lending a hand to shorten that recovery time; indeed, his involvement in the Chinese market aimed at that. After all, his current success was inseparably linked to his past life, and debts owed had to be repaid.
However, the help he could provide was limited. The revival of Chinese cinema ultimately depended on the effort of Chinese filmmakers themselves. Although so-called fifth and sixth generation directors picked up many bad habits from studying European cinema, not even understanding the basics and blaming everything on the authorities, a few learned the commercial film business through trial and error. Otherwise, those incapable and arrogant ones would have handed over the market on a silver platter.
Seeing his destination in view, Adrian stopped his musings. There was still plenty of time for those things. He parked the car on the side of the road, checked his surroundings to ensure there were no paparazzi, and then grabbed his things and walked to the door of the small independent villa to ring the doorbell.
“Oh my God, Ed!” Gwyneth exclaimed as she opened the door. “Didn’t you say you wouldn’t come until two hours later?”
“I have to apologize to you, Gwyneth, I lied to you,” Adrian smiled as he presented a bunch of vivid roses from behind him to her, “For you, I hope you like them.”
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