Chapter 465 - 465 211 Playing the Most Exciting_3
Chapter 465 - 465 211 Playing the Most Exciting_3
?Chapter 465: Chapter 211: Playing the Most Exciting_3 Chapter 465: Chapter 211: Playing the Most Exciting_3 For instance, who could have predicted that Wang Xinling would suddenly become massively popular at the age of 40, attracting hordes of middle-aged men to her concerts?
Even she was dumbfounded!
Wang Xinling debuted in 2003, and her songs “Love You” and “Honey” were huge hits in 2004 and 2005, respectively, but by 2006 her popularity and sales slumped with “Curly Eyelashes,” and by the release of her new album in 2007, she had all but disappeared, a typical Taiwanese pop shooting star of the time.
Her fame was short-lived, with hardly any activities in Mainland China, and in an era when other popstars were dominating, she wasn’t the most popular among her peers, so where could she have garnered such a large fanbase on the mainland?
Thus, her comeback wasn’t a case of “regaining popularity,” since a comeback involves reconnecting with former fans, but she hardly had any real fans back then, with domestic album sales being quite ordinary.
What she did manage to do was awaken a sense of nostalgia in those bystanders from her era, as the wealthy middle-aged uncles saw their youth reflected in her, and thus they were willing to pay for the sentiment.
She isn’t an exception but rather a representative.
After her, employing nostalgia in the entertainment industry began to emerge one after another, with rapidly evolving marketing strategies, and that’s when Su Huai deeply understood the power of sentimentality.
Pei Shuyu herself wasn’t fueled by nostalgia, but she managed to summarize a truth that Su Huai only grasped at the age of 30, which shows just how attentive she was.
And, how talented.
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